When Global Demand Calls, Helga Answers

As people around the world become more conscious of their health and increasingly embrace active lifestyles, protein has become an important part of the conversation around nutrition.

At the same time, more people are looking to incorporate plant-based foods into their diets. According to the 2024 Grains of Truth report by EAT and GlobeScan, 68% of people worldwide say they want to eat more plant-based foods, yet only 20% do so regularly. The gap points to an opportunity to make plant-based choices more accessible, appealing, and easier to incorporate into everyday life.

For some people, plant-based sources of protein offer another choice that fits their dietary needs, preferences, or lifestyle.

Helga Angelina saw that opportunity and turned it into Green Rebel. Through the brand, she brings plant-based protein into familiar and flavorful foods, including tempe and tempe chips. Made from fermented soybeans, tempe is a natural source of plant-based protein that Green Rebel transforms into convenient formats for everyday eating.

By reimagining a familiar ingredient, Helga shows that plant-based protein can be nutritious, flavorful, and versatile, giving people more choices in how they meet their everyday protein needs.